To do this, log in to Google Analytics, and then create a new custom report that includes the following parameters: “Browsers,” “Unique. In this special Whiteboard Tuesday, Rand covers what marketers can do to make up for this drastic…Google Tag Manager is a tool with a user-friendly, web-based interface that simplifies the process of working with tags. 57%. Advanced SEO. 1. If you combine 4 of Google’s advanced operators (inanchor:, intitle:, intext: and allinurl:) into one query, it is possible to pinpoint pages that have the term in their backlinks, in their title, on the page, and in their URL. A frequently asked question in the SEO world is whether or not branding plays a part in Google's ranking algorithm. There are a lot of very smart, very. 3°). and noon, and between 2 p. Document areas on the pages where you feel frustrated, confused, or not. The International SEO Checklist. The Robots Exclusion Protocol (REP) is a conglomerate of standards that regulate Web robot behavior and search engine indexing. If someone sees a large brand publish a piece of content, the very presence of the brand on that content already helps it stand out from the glut. A great strategy to reduce your page load time is to simply cut down the number of requests your page has to make. Earlier in the process means a bigger audience. Using Roger to reject faulty credit card numbers or inform users of a problem with a tool directly contrasts with positive emotional engagement. The fact is that a brand is already a source of trust and credibility. Go ahead. I highly suggest you sort of reconsider and. Paid search management is a great component of your marketing to outsource or delegate to a specialist. Do continue to fix broken links, because we don't know which links Google isn't counting, and there are several, often many instances where it does work and you can see a benefit. Don’t settle for average CTRs. However, search engine marketers have only a limited number of lines of. 1. org, which he sold to Moz in November 2012. Know enough about the problem, the site, and the available solutions to recommend the best strategy. Step 5: Craft the hook, the hook that will make influential people and publications in this space likely to amplify, likely to link. But different leads will need a different number of touchpoints to finally link. Moz Brand Authority Webinar Oct 12 Register free Blog; Why Moz. Pumpkin is showing you. Pretty cool. While the two formats are very similar in terms of being good choices for displaying simple graphics, PNG files have the advantage of being able to compress to a size 5–25% smaller than the equivalent GIF file. Keyword research, or choosing the “right” keywords to target, is a foundational aspect of SEO because it provides a roadmap you can use to optimize existing content, and produce new content in the hopes of ranking higher in SERPs. David Mihm is one of the world’s leading practitioners of Local search engine marketing. The long tail of search demand has been around since the dawn of web search and, since that time, search marketers have been attempting to tap into the powerful stream that high quantities. 3. Widgets have become multi-media, multi-support, and. In this week’s episode, MozCon 2022 speaker Crystal Carter talks you through the different optimizations that you can make for visual search, and the kinds of. Target the right section of the funnel. Next the new Domain Authority incorporates spam detection. There was no change for the 26–50% budget range, remaining at 27%. Giving a positive experience before and after purchase, creating and fostering conversations around the brand, getting coverage. International SEO. Social roadmap: Increase engagement with community by 5% on Social channels in order to increase traffic from social by 15%. If long-form blog posts aren't your thing, I invite you to check out our Moz 2013 Year In Review Infographic extravaganza! Four Big Investments 1. There are a few specific benefits worth mentioning: Speakers and content: Our speakers bring their A-game each year. If the goal is to deliver emails that consistently get responses, your brand must first focus on being authentic, sincere, and empathetic, putting the needs of the person on the other. txt, go ahead and throw it in Search Console, and Google will tell you that they've successfully accepted it, crawled it, and then you can see the page indexation report and what they're giving you about that sitemap. Here's a review of the three common solutions to conquering duplicate content: 301 redirect. Even something as simple as hyperlocalizing content to the needs of a given community represents a significant undertaking. 0 and the announcement of 10-day rolling Panda. Find the “Store View” you want to adjust and select “Edit”. In February of 2016, HubSpot did a larger study of high-volume keywords showing that ranking #0 produced a. Moz Links API Power your SEO with our index of over 44 trillion links. 13 votes, 65 comments. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Such a drastic change is rare in the web development world, so it makes sense to take a moment to. Even though you enter a suite number in Google My Business, it doesn’t translate into the "Suite #" field in Google. Just give your list a name, provide a target URL (the page you want to track links to), and copy-and-paste in your list of prospects. These days, Google algorithm updates seem to come in two main flavors. g. Internal Anchor Text. If crawlers cannot access the content, they cannot rank it well. Moz DataThey paid, on average, $1. Not just the "Account Manager" or the "Sales Rep". That includes connecting promotional to informational and showing related visuals and text on promotional pages. Unless you were directly working with the client who you are writing the case study about, you will need to conduct a few interviews to get a full picture of the who, what, how, and why of the engagement. Plus it's just a good user experience. Y strides down a puddle-drenched street and hastily types good Japanese noodles into an expensive handheld computer. 3°F (the previous high was 102. Looking Forward. Hello! A link on-topic usually more valuable than an off-topic link. 2. If you grab your load time from Google Webmaster Tools, you can use this equation to gauge how fast you are compared to the rest of the web. Moz. Despite the slowdown, the industry will spend more on native ads in 2020 than they did in 2019, but at a much smaller growth rate. Here are a few reasons to use bullet points in your content to boost on-page SEO: Break content up and make blocks of text easier to read on mobile devices. So, let's take a look at the process and capabilities a technical marketer would use to manage their efforts. Compare SEO ProductsThis is the process that I'd urge you to use when you're doing that B2B content strategy. ) that represent entities, kinds of data, and/or content types. My analysis shows that SMM impacts SEO much more than you might think. There could be a good reason it’s set up that way, or it may be an oversight. The goal is to put the branding strategy into the concept. It just means that the mobile version of your website becomes the starting point for what Google includes in their index, and the baseline for how they determine rankings. SEO Ranking Factor #1 is Satisfaction. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The good folks there will know if other local business owners in the client’s community have already expressed interest in creating an alliance. Be an active player in the implementation, making sure that the solution is implemented properly, and that the change doesn't create any new SEO problems. Gather different perspectives. This is a powerful thing. Here are a few common scenarios worth exploring: Branding. Since the Wild West days of the late 1990s, SEOs have been grouped into two camps – the “black hats” and the “white hats”. This notion was the central point of my Mozinar on "Blogging Like You Mean It" a few weeks ago, when I shared my personal story of blogging success. On a page that is dedicated, for example, car sales, a link to a page replacement tires will be more relevant if we put a link to a page of gardening. This will ensure that they no longer compete with one another in the. I had the good fortune to see a certain Rand Fishkin speak at that show, and I learned about a community and blog called SEOmoz. International SEO. This number is certainly interesting, but it leaves out quite a bit. 2°, set on December 13, 2012). Little Free Libraries. Create an SEO tracking. and 5 p. This shift in demand might require an equal shift in your marketing strategy. The first step to using Google Analytics to assess cross-browser compatibility is to take a look at the relative bounce rates of the different browsers your readers are using to view your website. 1. Email newsletters rate as the #1 channel to nurture leads. Not just the "Account Manager" or the "Sales Rep". Open up Chrome ( install if necessary) Hit the little "hamburger" menu (3 stacked lines) in the top-right corner. If it is a small site (<1000 pages), I am working efficiently, and the client hasn't requested a lot of extra pieces, this figure can come in as low as 35 hours. However, there's still a long way to go before women represent anywhere close to 50% of that population. Thumbs down to: Third-Party Contextual Advertising - Google AdSense or YPN just don't excite me, and I think they'd undermonetize and be limited to only those folks who use Twitter on the web (and not through third party apps or mobile). Mobile voice search is three times more likely to be local-based than text search. The screenshot below shows the effects of applying the formula to all of the data. And we'll see you again next week for another edition of Whiteboard Friday. I highly suggest you check that out and start to incorporate some of that. The conversion levels remain about the same on either page. So, for example, if you’re pasting session data, or click data, or revenue data, you can set that label. Blogger outreach, PR commenting and relationship building with authority figures in relevant industries are amongst the most legitimate and. 1. 328 and 0. So, again, return to looking at those metrics. On 8/13, that number jumped to 10. Moz Local Raise your local SEO visibility with complete local SEO management. The easy part of this content strategy was the architecture. K. Moz Local Raise your local SEO visibility with complete local SEO management. When you first gain rankings in the top three, four, or five, let's say, you will usually see more fluctuation than after you've been there for a sustained period. Watch the traffic roll in. Click on the whiteboard image above to open a high-resolution version in a new tab!The two segments I’ve found most useful in diagnosing SEO traffic drops specifically: Page type (product pages vs. Practitioners of SEO have always been mistrustful of JavaScript. Similarly, if you enter a start month of 2018-01 and 36 months of historic data, the forecast output will begin in January 2021. While GTM is, obviously, a Google product, it’s hardly limited to just working with tags for other Google services like AdWords. Meta robots NOINDEX. #1 - Linking Out Encourages Positive Participation & Contribution. On July 12th, 13th, and 14th, join. It’s called “mobile-first” because it’s not a mobile- only index: for instance, if a site doesn’t have a mobile-friendly version, the desktop site can still be included in the index. Because of fact No. All around the world, people are searching: X sits at a computer high above the city and searches dreamily for the best beaches in Ko Samui. Company and branded names make great links when called up. Email marketing allows you to send the right message, to the right person, at the right time, at a ridiculously low cost. If you’re going to implement a change impacting tens or hundreds of thousands of pages, it pays to run a split test. m. The family-owned local hardware store already knows that the county fair is the biggest annual event in their area, and they’ve already got everything necessary to participate with a booth, run a contest, take photos. Keyword Usage. Target informational queries and modify pages to push the user deeper into the funnel towards more transactional pages. So, now that we got this treasure trove of data on SEOs in a highly engaged community, let's see exactly what we have. According to Gabe's data, ranking position played some sort of role in whether you get Featured Snippets. Key Result: Improve Non-paid traffic to the site from all sources by 25% by end of Q2. Find something to improve. There's a short answer with a big asterisk, and in today's. This, my SEO friends, is that checklist. 5 established how they went about obtaining the link for the website. Comments are closed. 10 Dead Simple Tips to Take Advantage of Google+ for SEO. Illustrating the Long Tail. At the time, most SEO was a “secret” trade, and Rand transparently blogging about it did two things: 1) engaged community members who wanted to share and 2). The 51–75% budget range has fallen in this year’s survey from 40% to 16%. Plus, more links are better than one. Google+ is a both a visual and a text medium, so make them both count! Don't be afraid of writing longer posts. See examples of MOZ used in a sentence. By May 7, it appeared that the dust had mostly settled. 3 outlined how information gathered was used in decision-making process. SEO & Progressive Web Apps: Looking to the Future. In the 3 years since, the Moz community has become not only one of my favorite learning platforms, but a home away from home, and the launching point for dozens of friendships. Instead of simply posting a link to your latest blog posts and hoping for the best, add a summary of your important points. 10:10. This might seem like an obvious point to make, but before you do anything else, you need to decide exactly what you want marketing automation to help you achieve so you can plan your strategy accordingly. Sharing instead of selling. More on this later. Tip 8: SPEAK TO THE PERSON DOING THE WORK: Ask to speak to the actual digital marketing, social media, web developer, or SEO specialist that is going to do the work. All communication on the Moz sites should be appropriate for a professional community with people of many different backgrounds. Other sites that I'll read regularly (who only barely missed my top 10) include Distilled, YOUmoz, Performable, Chris Brogan, the Webmaster Central Blog, Eric Enge, Avinash Kaushik, SEWatch, Gil Reich & the eMarketer blog. We work with them to bring the best content and latest trends to the stage to help set you up for a year of. Inbound in the app ecosystem comes in many different flavors, including search, social, top charts, web-to-app, and more. Using that framework, in order to get a. Optimize for page speed. 8. 4. Welcome back to Whiteboard Friday! First up in our fall season, Will Critchlow shows you how, much like the NBA, SEO is undergoing an analytic revolution — and how you can make the most of it. Their role: Responsibilities can include product development, advertising, press and promotion. Prior to her move to Oklahoma, she was Head of SEO at Moz. In my 28 years on this planet, I've come to accept two things as fact: The sun rises every morning. 6° on May 5. Don't buy fake Twitter followers. The search then reduces the initial 79,400,000 to 11,200,000. Interlink and integrate related information. Address. Use your words. Review the columns, and click Create Report. 25, 2023 4:31 p. The truth is that, paradoxically, organic channels bring more traffic to SMM-focused blogs than to SEO-focused ones. I drink two cups per day. 4. You won’t achieve that goal, but set your sights high. But you're going to have to tweak this. For the first time, Moz was able to measure ranking correlations with both traffic and engagement metrics. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Now this is a massive opportunity that I think a lot of sites have been sleeping on. On keywords #1 and #3, which has the most data, about half of the PPC goes to the home page, while the other half goes to a second level page. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Identify the set of pages you want to improve. We learned that 18 minutes is an important number. Blog post featuring sponsor. 8%. I really want to rank #1 for "SEO" because Moz offers SEO software. txt File” field. Dive in and ask questions, answer questions, or set up a get-together during the event. 75 Content Starters for Any Industry. SEO advantages of switching to HTTPS. While absolute conversion rates vary wildly by industry, unicorns always outperform donkeys by 3–5x regardless of industry. This checklist item asks you to determine whether the funnel steps towards conversion feel like the correct “next step” from the user’s standpoint. And that is what that research shows, right, that essentially folks who invest in marketing, in sales during a recession tend to outperform and more quickly outperform their competition as markets resume. Managing and making changes to tags can be tedious and involve. Formula: Lifetime Value of a Customer x Closing Ratio (%) x Number of. 1. First, start following and interacting with Twitter and Facebook groups to find folks attending MozCon. 2 provided details of software used. Our research also shows that achieving above-expected user engagement metrics result in better organic rankings, which results in even more clicks to your site. You don't have to set up your own website, but at the same time you are. It took less than 24 hours for SB Nation to pull the piece, calling it “a complete failure. 7% and then, the following day, to 18. You can still expect world-class speakers sharing original information in a one-of-a-kind, charged atmosphere. 301 redirects result in around a 15% loss of PageRank. Using Google’s rich results and brand signals, we can detect a wide variety of brand terms to understand how often people are looking for that brand and compute a. As a Moz community member, you can: Attend our in-person events; Access all of our exclusive SEO content and resources; Exclusive entry to Moz Lab, where you can try out new product ideas ; Explore posts on the Q&A forum. Most importantly, at the top there's a drop-down with many different mobile and tablet emulators. In Baker’s example, he uses “arm reduction” and “arms reduction” as an example of two terms that are one letter. Looking at the ‘other’ anchor text distribution, the number of links for branded and URL anchors increase 5% and 7%, respectively. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Investigating Traffic Upticks. Consider emotion. Join the conversation. K takes up way too much space and bandwidth on the free wireless network in. Moz Brand Authority Webinar Oct 12 Register free Blog;. Develop scalable keyword lists and keyword clusters. Most of. Keywords remain important to your content and link strategies. Paid Search Marketing (PPC) The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Long sleeves - opt for comfort if you tend to get a bit chilly in office buildings and conference centers. Not Completely Wrong (-1) – Those that got near the truth, but are more "incorrect" than "correct". Moz API Power your SEO with our index of over 44 trillion links. Visual Search Optimization — Whiteboard Friday. Tip 8: SPEAK TO THE PERSON DOING THE WORK: Ask to speak to the actual digital marketing, social media, web developer, or SEO specialist that is going to do the work. In the early days of search when relevance algorithms were rather weak, many folks used “double dashed” domains because they were cheap to buy, and. ) But there will likely be plenty of other segments that might make sense to look at for your business (for example, product category). Nov. There are a couple of other points of consideration around the future of keywords: The move towards the knowledge graph, entity searches, and Google's associated shift from indexing to understanding. Take those numbers and, based on the number of conversions, you can calculate their estimated revenue. This is an important finding, as it lines up with what many of us in. In the 3 years since, the Moz community has become not only one of my favorite learning platforms, but a home away from home, and the launching point for dozens of friendships. All you do is add an exclamation mark at the start. What I'm going to show you today is not going to be perfect. 1. The story, which took a sympathetic viewpoint on convicted rapist Daniel Holtzclaw, sparked a huge amount of controversy among SB Nation readers and garnered the blog a great deal of media attention. TF analysis is usually combined with inverse document frequency analysis (collectively TF-IDF analysis). A Few Additional Notes. This week we're chatting about using related topics and semantically connected keywords, not just for keyword research — although that is a potential use and application — but also for some of the on-page SEO processes that we run. First of all, the median character length is 186, suggesting that some big numbers are potentially skewing the average. Say you're in travel and vacations, and you look. ). homepage etc. This year's MozCon is right around the corner, and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space, or even your sofa. But, there are many people in the industry who aren't grasping the real. _. As we said previously, in link building the end goal is a link. Dino Tactic #3: Prioritizing number one rankings over other traffic-driving SEO techniques. All too often basic web analytics can mislead marketers which can lead. Link Building. Because of our Beginner's Guide to SEO. The author’s views are entirely their own (excluding an unlikely case of hypnosis) and may not reflect the views of Moz. Product Launch. Be sure to meet and greet them and get to know them. But the lack of a mobile-friendly experience could impact negatively on the rankings of that site, and a site with a better mobile experience would. com = 13. You can do the same thing with images. It’s rewarding to have such a large survey group; as this report details in high relief, the work of marketing a single business location can pass through a dozen hands. Initially, you might want to just go after search volume. Build some links. This should ensure that we are giving consistent information to our various clients. Please keep your comments TAGFEE by following the community etiquette. Dive in and ask questions, answer questions, or set up a get-together during the event. 99% of the time work really well together. Click on it, and you'll see something like this: On the far-right, under the main header, click on " [+] Create new list. First is just to manually resubmit a URL after you have tweaked that page to target that featured snippet. . While this won't prevent all. Now, the reason you want to do the multiple tests is because you want to be assured, confident that it was what you changed that did it. The rate at which Google is lumping keywords into "(not provided)" has skyrocketed in the last month, leading to a huge drop in referral data and speculation that 100% of keywords will soon be masked. Explain why this is important. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms. y = 122. There aren’t hundreds of thousands of people searching for fiberglass pool information online, but the ones that are searching are the ones he wanted to capture. Here’s an example of some SEO issues that fall into each of the above 4 categories: To help prioritize Not Urgent/Important issues for maximum effectiveness here at Moz, I’m scheduling time to address high-volume crawl errors. Hello Moz! Moz News. In this week’s episode, MozCon 2022 speaker Crystal Carter talks you through the different optimizations that you can make for visual search, and the kinds of. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. SEO and paid search are perfect examples. There aren’t that many brands that remarket to abandoned shoppers but we’ve scoured. STAT SERP tracking and analytics for enterprise SEO experts. In today's post, I am going to introduce the general concept of content quality analysis, why it should matter to you, and how to use term frequency (TF) analysis to gather ideas on how to improve your content. Moz Local Raise your local SEO visibility with complete local SEO management. There are three general ways to make log analysis easier in SEO or any other context: Do-it-yourself in Excel. On-page elements, link metrics, markup, HTTP status, optimization. The Authority is an established site with a solid, trusted link profile and usually a good base of content. You can ask them to link to your site and share the content through social media. 1. There are three (3) primary reasons to be concerned about JavaScript on your site: Crawlability: Bots’ ability to crawl your site. Spam Score Incorporation. Split-testing the colour of your buttons (unless you really want to) The more people talk about CRO, the more you hear bizarre recommendations on the colour of your buttons and headlines, the alignment of form labels, and so on. There are a couple of other points of consideration around the future of keywords: The move towards the knowledge graph, entity searches, and Google's associated shift from indexing to understanding. Read the room. If the goal is to deliver emails that consistently get responses, your brand must first focus on being authentic, sincere, and empathetic, putting the needs of the person on the other. The MozCon 2015 Agenda Has Arrived! The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. We’ve identified and track 24 unique benefits of sponsorships related to local marketing: Ad (full or partial) Advertising on event app. inanchor:"used cars" intitle:"used cars" intext:"used. Leveraging click-through rate data enables us to further understand user behavior on a search result and how it can differ depending on search intent. For example, I could have used West Elm, which does generally modern furniture as well, but they're. And it all starts. Victoria loves its “little free libraries” – the homemade book exchange boxes in front of homes, schools and businesses – for good reason. Technical Achievements. That said, it's interesting that Moz email and social media subscribers who weren't Moz Blog readers felt motivated to take a survey entitled "Moz Blog Reader Survey". A technical marketer can review their efforts and find and prioritize opportunities for improvement. While absolute conversion rates vary wildly by industry, unicorns always outperform donkeys by 3–5x regardless of industry. Here's an example:The main difference here is that your client is your boss. Identify target keywords to create new - and improve existing - content. Ranking for the keyword “ankle boots”. Google’s Keyword Planner, perhaps the best available keyword tool available, is famous for not surfacing most long-tail keywords. category pages vs. (not provided) is on the rise, and we're rapidly. Insights & discussions from an SEO community of 500,000+. Replace the * with googlebot in the example below to create a rule that. He noted that he created SEO specific wireframes in order to describe to clients the ways in which internal navigation, metatags, and content could be optimized. Click on the whiteboard image above to open a high resolution version in a new tab!1. May 29, 2013. I use the table on the right to transform the data in a few key ways. " You'll get an overlay with a three-step form like the one below. Our latest site speed study refresh looked at 10 websites spanning a number of industries and 26,000 different landing pages, ranging in performance from extremely slow pages (upwards of 9 seconds) to extremely fast (under one second). Now when I say "related topics and. That is a very rough rule. Know your audience. The standard configurations should be fine, so no need to mess around with that. Over the past couple of days I have been putting together some internal guidelines on various aspects of our jobs. 41 billion. The results showed that every second you can shave off your page load speed has intense conversion rate. I also highly recommend skimming through SEO Alltop, as it lets me quickly review anything from the longer tail of. Although the perfect time is between 10 a. Go, go, go!!! — Bill Sebald (@billsebald) March 1, 2016. She is currently the Vice President of Strategy at UpBuild, a technical marketing agency specializing in SEO, web analytics and conversion rate optimization. From the research shown earlier, we found that websites with the top search rankings had TTFB as low as 350 ms, with the higher ranking sites pushing up to 650 ms. Most businesses start international expansion wanting to do one of two things: Target users that speak another language. Given the multiple off-blog distribution methods and frequency of prompts to take this year's survey, we saw a sharp increase in "non-reader" responses from 1% in 2017 to 6% in 2020. Please keep your comments TAGFEE by following the community etiquette. Since we're getting close to three years since those posts went live and the SEO world has changed considerably, some of us thought that it was about time to pull some new. The search then reduces the initial 79,400,000 to 11,200,000. The marketers who are part of the Moz community are on the cutting edge of technology and tactics, but they're also passionate about bringing value from their. Understand how to communicate with each other in a way that fits into each other’s processes. Also ask for their bio/resume/credentials and look the person up on LinkedIn. Company names and brands. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. 1) Two or more landing pages on your website that are competing for the same keywords. However, most of these are intentional. Purchase | $149 Already purchased? Sign In About this course What is the In Real Life: Local SEO Tactics course? In Real Life: Local SEO Tactics is a four-part course that. We all know that social links are powerful and hear terms like social rank, authority of user and frequency of tweets. So today's session is to help you have a better handle on that once you have a list of those issues. The REP consists. But there are challenges that come along with this too. Next the new Domain Authority incorporates spam detection. 88% of respondents read/used reviews to determine the quality of a local business; an overwhelming majority of respondents, 93%, said they checked reviews before dining or shopping. Compare SEO Products See which Moz SEO solution best meets your business needs. 4 reviewed the information and provided details of authority and strength of potential targets. Well, ALBERT, which stands for "a lighter BERT ," is. 3. You'll see a nifty screen with lots of juicy info. So Markdown really lets you take your skills as a writer, focus on those skills, write really well, and convert it to equally good HTML. You can also go through Search Console and submit it manually there.